Gloop Oral Care
Gloop. Oral Care
GLOOP is an oral care brand for the people who actually care what their bathroom shelf looks like. It’s not about dentist vibes or sterile packaging. It’s for the queer, colourful, design obsessed crowd who want their toothpaste to be just as extra as their skincare.
More than just packaging - this project has allowed me to explore the whole brand experience.
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Gloop is the bold new oral care brand for people with good taste. Think juicy flavours, nostalgic packaging and unapologetic sparkle - because brushing your teeth should be fun, not a chore.
What Makes Gloop Different
→ Flavoured toothpaste for Gen Z & Gen Alpha (slay-berry, anyone?)
→ Cute enough to live on your bathroom shelf, not in the cupboard
→ Built around playful self expression and everyday rituals
→ Vegan and cruelty-free
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→ Logo Suite, Colour Palette & Typography
→ Branded Image Creation (Ai)
→ Packaging Design
→ P.O.S Display
→ Moodboard Creation
→ Promotional Graphics -
For People With Good Taste
This campaign concept focuses on disrupting the toothpaste aisle with a bold, lips-shaped POS display that flips the category on its head. Think shiny, shelf-ready sass - no generic dental vibes here. To support the in-store launch, a suite of branded visuals was created using Ai. Built to attract Gen Z attention and get phones out for selfies with snappable packaging, this is more than a display - it’s a moment.
