Down to Earth Beauty
Down to Earth
Beauty
Down to Earth Beauty is a natural skincare brand focused on all-organic, cruelty-free products that are kind to both skin and planet. I was brought on to help shape their brand identity and packaging for the launch of their first product range: handmade, therapeutic skin oils tailored to different skin types - from oily and acne-prone to dry and combination.
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To create a brand that felt as gentle and nourishing as the products themselves - rooted in simplicity, self-care and confidence. Think: clean, earthy visuals with a soft, modern edge that reflects the brand’s homemade, heartfelt ethos.
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DTE are still using the logo and branding I designed - they've just made a few small tweaks along the way. That’s the power of strong, flexible branding: it can evolve with you, not against you. You don’t need to throw the whole identity in the bin just because you grow - sometimes it’s just a lil trim and tidy up.
Design that lasts? That’s the goal.
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→ Full logo suite
→ Instagram highlights
→ Packaging labels
→ Web banners
→ Business / Thank you card
